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Author: Eric M.
ON THE RUN: A Photo-journal
A single, favorite picture from a few of my favorite places in the world.
THE BUD HEADS BACK TO SPAIN
Hey there! I’m so excited to be back in Spain again. My last time there was incredibly memorable, to say the very least. I’m back to updating my blog, The Bud Moves to Spain. Please […]
Great Marketing: Getting Sold.. and Liking It
Marketing really interests me. For two quarters in college, I prepared a thesis on marketing in the form of a case study. I found it pretty fascinating; it’s really a study on human tendency and what moves people to buy.
One thing that I find even more impressive in marketing is how it works on ME. I get this odd sense of enjoyment when I see that a company’s marketing has worked on me, when they’ve suckered me in to buying, upgrading or subscribing to their product. I stop and think “well you know what, good for them! They marketed to me and they won.” I can think of a few specific examples of this.
It’s the finals. The game has been close. Your team is two points down and there are only 1.8 seconds left on the shot clock. The win is so close you can taste it.
You’ve set what you know is a solid play for your team. You’ve discussed it thoroughly by this point and you know Smith is going to get the ball and take a quick 3 point shot. Your player prepares to inbound the ball, an opponent wildly flailing his arms to distract the pass.
He passes it in to Smith.
1.7, 1.6, 1.5…
Making the Whiteboard Cool Again
One of the best things I’ve enjoyed over the last few months is using a whiteboard. Sure, it feels like a bit of a throwback to high school math class. But, I’ve adapted it to be something that’s benefited me a lot recently.
Is the Customer Really Always Right?
“WHAT DO YOU MEAN IT’S NOT READY YET?!”
“Sir, again, I’m so sorry about that. It seems like…”
“I HAVE TO GET BACK TO A MEETING AND NOW I’M LATE!”
He had a right to be perturbed. He’d placed a large order for an office lunch online, but there was a glitch in the system that had us scrambling to get his food ready with short notice.
I got right in there with the staff, to make sure this man’s food got to him as soon as possible. But I wanted to do more than just that. I wanted to go above and beyond to make him feel happy.
What My Five Senses are Digging Lately
Hearing… One of the absolute BEST things I’ve heard as of late was the podcast Serial, season one. I’d heard about it back in late 2014, when it first gained major popularity upon its release. It wasn’t until about a year later when I finally jumped on the bandwagon and decided to give it a listen. It really blew me away.
Challenging Myself with Travel, Part 3: Getting Exotic
I would also not attach the term exotic to most of the places I’ve traveled to. But that definitely changed my trip to Japan and Thailand a few months ago, most especially the latter. Between booking our trip and taking off for it were only three months. The anticipation began to quickly build from the moment three good friends and I got our plane tickets confirmed.