Marketing really interests me. For two quarters in college, I prepared a thesis on marketing in the form of a case study. I found it pretty fascinating; it’s really a study on human tendency and what moves people to buy.

One thing that I find even more impressive in marketing is how it works on ME. I get this odd sense of enjoyment when I see that a company’s marketing has worked on me, when they’ve suckered me in to buying, upgrading or subscribing to their product. I stop and think “well you know what, good for them! They marketed to me and they won.” I can think of a few specific examples of this.